Project: To design,manufacture and shopfit a new store
Location: Harrogate
Size: 278m2
Duration: Five weeks
Principal Contractor: SGi
Designers: SGi
Project Managers: SGi
Date: July 2009
Leading bike brand, Specialized had opened a series of concept stores across the UK to provide an innovative cycling retail experience. Their latest target was to open a brand new concept store in Harrogate with the independent retailer Boneshakers.
The brief was to design a cycling store that was aesthetically appealing and well merchandised.
SGi designed a store that could accommodate a huge number of bikes and still have space for a feature wall. It also included a fit studio, credit agreement area and a store room and a striking ceiling raft that was designed to an industrial specification.
