Stephen James BMW, a dealership with four sites across London, opened its brand new store concept this month - a cycle store within its car showroom.
SGi worked with Stephen James' project manager to come up with a design that would be in keeping with the BMW style. There was also a need to make the units as portable as possible so that they could be used in a variety of configurations within the showroom.
The end result was a number of high-end display units and counters that "exceeded all expectations" The client commented that "the ultimate accolade came from a BMW representative who, at first glance, thought the units had been produced by BMW themselves! It has been a pleasure to work with SGi and hope to do so in the future"
September 2011
